Forget the Puppy Bowl, THIS was the cutest TV event of the year

Mediamarkt/YouTube

Mediamarkt/YouTube

Over the Easter weekend, German electronics firm Media Markt ran one of the most creative ad campaigns so far this year - the Osterhasen Rasen (the Easter Bunny Race)!

If you made a purchase in the past week, you can claim back 50% of the price if the number Easter bunny corresponding to your receipt wins.

This is the second year in a row Media Markt has run this campaign, this time extending it to Austria and Switzerland (including commentators in French and Italian). Each of the races was broadcast live in all three countries during normal ad breaks with an extended edition streamed online. 

Here's one of the races below! The action begins at about 6:30.